Maximise your impact on Instagram and Tik Tok

Unlocking the Power of Social Media for Business Growth

Digital transformation is in full swing, and the events of 2020 have accelerated this wave of change, revolutionising how businesses and consumers perceive, utilize, and value social media platforms. Social media has transitioned from being an optional tool to an essential means of reaching customers, gaining valuable insights, and growing your brand. It offers tremendous opportunities for business growth, sales, and building customer loyalty across multiple platforms.

In this workshop, we will delve into the most effective business applications of social media, explore best practices for an impactful social media marketing strategy, and provide insights on finding and engaging your target audience. Additionally, we will focus on identifying the most suitable social media channels, with a specific emphasis on Instagram and TikTok, and discuss the reasons behind their effectiveness.

The workshop will also address the creation of compelling content, particularly video content such as Reels and TikTok videos, and provide strategies to enhance audience engagement.

Lastly, we will touch upon leveraging Facebook for business purposes, including Facebook groups and paid ads.

Key Topics to be Covered:

1. The evolving role of social media in business and its significance in the digital transformation era.
2. Effective business uses of social media.
3. Best practices for developing a successful social media marketing strategy.
4. Identifying and targeting your ideal audience.
5. Choosing the right social media channels, with a focus on Instagram and TikTok.
6. Creating captivating content, with a specific emphasis on video content (Reels and TikTok).
7. Enhancing audience engagement and improving social media metrics.
8. Leveraging Facebook for business growth through Facebook groups and paid ads.

NWRC Business Skills Manager Sinead Hawkins will also discuss the funded courses available to businesses and individuals from NWRC as part of the Skills Focus and Skill Up programmes. 

Agenda:

9:30am Anna Doherty, Interim CEO, Londonderry Chamber of Commerce welcomes all
9:35am Anna Introduces Sinead Hawkins, NWRC, Business Skills
9:40am Hayley from Digi Media Management begins workshop
11.30am Event close

Speaker Bio 

Hayley Quinnell is the founder of Digi Media Management- a social media management company based in Derry that helps businesses to grow their brand and increase their reach for potential and existing customers online. In the past year, Hayley has helped over 30 small-medium sized businesses, she is an experienced Social Media Manager with a demonstrated history of working in the media industry. She has vast experience in helping businesses market their business online, creating social media strategies and utilising social media tools to improve businesses’ ROI through their social media efforts.