Coastal Core and First Person Medical have launched a visually striking new bus advertising campaign aimed at increasing awareness of their services.

Using the high dwell time bus rear format, the advertisements have been used to cleverly promote two keys offerings – first aid and medical supplies, delivered by First Person Medical, and first aid/medical training, delivered by Coastal Core.

Complete with both web and telephone calls-to-action, the campaign has been carefully targeted to the Derry City area, increasing efficiency and ensuring coverage and awareness is focused to a local audience.

Although one of the smaller bus formats, their placement is everything. Bus rears are perfectly placed for one-to-ones with motorists and their passengers and offer a lower entry point to outdoor advertising whilst still offering an abundance of marketing benefits including dwell time and targeting.

For more information on this Derry campaign, or bus advertising, please visit www.global.com/ni or contact Jenny Young at jenny.young@global.com