Following the official launch of Apprenticeship Week 2025 by Economy Minister Conor Murphy back in January of this year, Derry and Strabane District Council have enlisted the help of bus Supersides to raise awareness and drive attendance in the local area.

Running from the 3rd to 7th February, the campaign features a striking design, complete with captivating copy that’s sure to attract budding apprentices from across the Derry and Strabane area.

Crucially, the campaign also features an unmissable call-to-action, directing audiences to the getapprenticeships.me website for more information. The ability of bus advertising to reach a mobile connected audience with a means to take immediate action is evidenced by Global’s All Eyes on Bus study whereby 97% of responses came via participants using a mobile device.

Praising the inclusive opportunities apprenticeships offer, Foyle MLA, Pádraig Delargy, is quoted as saying “Apprenticeships are diverse and can provide a route to success for people across all age groups and skill levels, making them an inclusive option for school leavers, career changers, and those seeking up-skilling opportunities”.

Like the wide appeal, and suitability, of apprenticeships, bus advertising is an inclusive medium and provides the perfect broadcast medium to take the message to a host of diverse audience demographics.

For more information on this campaign, or bus advertising visit www.global.com/ni or contact Jenny Young at jenny.young@global.com