Why Halloween Matters

From costumes and confectionery to food, drink, entertainment and experiences, Halloween creates opportunities across a wide range of sectors. In 2025, UK seasonal spending is forecast to reach £537 million, making Halloween one of the most commercially significant retail moments of the year.

People Are Out and About

Halloween shopping extends far beyond supermarkets, with consumers visiting high streets, retail destinations and local communities in the lead-up to the celebrations.

Retail parks and shopping centres recorded an average 12% increase in footfall during Halloween 2025, making Out of Home advertising a natural part of any seasonal marketing strategy.

 

Make Your Campaign Hard to Miss

Reach audiences throughout their Halloween journey, from building awareness to driving action.

  • Be where your audience is.
  • Influence purchasing.
  • Build visibility before, during and beyond Halloween.

 

Get Halloween Ready with BMO

From digital screens to roadside, retail and transport hubs, make your Halloween campaign hard to miss with Out of Home advertising.

Start planning with BMO today.

Natalie McCloskey
Area Sales Manager, North West
Bauer Media Outdoor Northern Ireland

📧 Natalie.McCloskey@bauermediaoutdoor.com