Derry and Strabane District Council have launched a new advertising campaign for apprenticeships using a winning combination of bus Rears and bus Supersides. The multi-format campaign also uses multiple, high-contrast, creative treatments featuring testimonials from real apprentices.

Each bus format has been carefully targeted to the Derry and Strabane council area to reach a local audience and remove the stigma that apprenticeship programs are just for a niche market and are open to everyone looking to ‘Get Paid’, Get Qualified’ and ‘Get Ahead’.

Both bus Rears and bus Supersides are available in every postcode across Northern Ireland making it cost-effective to achieve a highly targeted campaign aimed at your local area. This particular combination of bus formats delivered benefits including unmissable scale, towering message placement and increased dwell time, vital for message absorption.

For more information on this Derry campaign, or bus advertising, please visit or contact Jenny Young at