Derry City and Strabane District Council, home to the City of DerryJazz and Big Band festival, one of the best in Ireland, returns to the City on Thursday 2nd May.

Running until Bank Holiday Monday on 6th May, the festival promises to be even bigger and better as it enters its 23rd year and is expected to welcome tens of thousands of people from all over the world to come together, celebrate music and enjoy the festival’s many events.

Derry City and Strabane District Council enlisted the help of the highly visible bus Superside format to target both Belfast and Derry, and reach audiences ahead of the hotly anticipated festival.  Proven to drive response and ignite action from audiences by Global’s Thinking Outside the Bus research study, bus advertising is the perfect platform to raise awareness of this festival and encourage attendance.

Whether used to hyper-target selected areas, like Derry City and Strabane District Council, or to take your message far and wide across Northern Ireland, bus Supersides can reach every postcode and offer a completely customisable and affordable advertising solution.

For more information on the recent Derry City & Strabane District Council campaign, or bus advertising visit www.global.com/ni or contact Jenny Young at jenny.young@global.com