A Beginner’s Guide to SEO Brilliance

Workshop Objective: The workshop aims to provide participants with a foundational understanding of Search Engine Optimisation (SEO), its principles, techniques, and importance in improving online visibility and driving organic traffic to websites.

This workshop will be facilitated by Patricia Greene, founder of The Web Crew.

Date: 19th April 2024
Time: 9:30 – 11:30
Venue: The Academy Suite, Northland Building, North West Regional College

Who will this workshop benefit?

1. Small business owners who manage their own website and want to increase their online presence to attract more customers.
2. Marketing professionals who want to enhance their understanding of SEO to better optimise their digital marketing strategies.
3. Web developers/designers who want to incorporate SEO best practices into their projects from the outset.
4. Anyone interested in digital marketing who wants to understand how SEO works and its importance in the digital landscape.

Agenda

1. Introduction to SEO
   • What is SEO?
   • Why is SEO important?
   • How search engines work (overview).
2. Understanding Keywords
   • Importance of keywords in SEO.
   • How to conduct keyword research.
   • Tools for keyword research.
3. On-Page Optimisation
   • Title tags, meta descriptions, and headers.
   • URL structure.
   • Content optimisation (keyword placement, quality, and relevance).
   • Image optimisation.
4. Off-Page Optimisation
   • Backlinking fundamentals.
   • Importance of backlinks in SEO.
   • Strategies for building quality backlinks.
5. Technical SEO
   • Website structure and navigation.
   • Website speed and performance.
   • Mobile optimisation.
   • Schema markup.
6. Measuring SEO Success
   • Key performance indicators (KPIs) for SEO.
   • Tools for tracking and analysing SEO performance (Google Analytics, Google Search Console, etc.).
7. Q&A Session
   • Participants can ask questions and seek clarification on any aspects of SEO covered in the workshop.
8. Workshop Conclusion
   • Recap of key takeaways.
   • Resources for further learning.
   • Closing remarks.