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UID:376@londonderrychamber.co.uk
DTSTART;TZID=Europe/London:20200806T110000
DTEND;TZID=Europe/London:20200806T114500
DTSTAMP:20221028T190122Z
URL:https://londonderrychamber.co.uk/events/building-your-digital-business
 -06-august/
SUMMARY:Building your Digital Business 06 August
DESCRIPTION:\n\nDate:   Thursday 06 August              \n\nT
 ime:   11:00am – 11.45am\n\nLocation: Zoom Webinar \n\n \n\n Event Ov
 erview\n\nToday people are spending more money online\, which has shiftedb
 usiness emphasis to digital sources of revenue and digital channels. Thegr
 owth of the digital economy has made people more familiar with digital pro
 ducts and services\, which has driven companies to seek new competitiveadv
 antages in the digital space.\n\nAs we have discussed in previous webinars
  online and virtual communications look as though they are here to stay. T
 he same goes for online business and throughout the Covid crisis businesse
 s have shown that they can pivot to digitisation. Some have used online ch
 annels to expand their markets whilst others have shown that online commun
 ications for remote working can maintain and even increase productivity.\n
 \nMary McKenna\, technology entrepreneur & angel investor who co-founded t
 he online learning company Learning Pool\, shares her expertise on how to 
 build a digital business and her tips those who are new to that space\; we
  also hear from Chamber members Sharron McCormick and Mark Houston who hav
 e both been maximising their digital capabilities during lockdown.\n\n \n
 \nPanellist bios:\n\nMary McKenna\n\nMary McKenna is a Donegal based seria
 l entrepreneur and angel investor.  She recently co-foundedsocial enterpr
 ise Awaken Hub with a mission to help entrepreneurs across Ireland join th
 e dots and a focus on women founders.  She’s well known in Derry as one
  of the co-founders of Learning Pool.\n\nIn addition to herwork with early
  stage startups\, Mary is one of the Entrepreneurs in Residence at the Uni
 versity of Oxford and she works for the EU on the Horizon 2020 innovation 
 programs.\n\nMary was awarded an MBE by Her Majesty the Queen in the 2014 
 New Year’s Honours for services to digital technology\, innovation and l
 earning.\n\nSharron McCormick\n\nWith Love Recipes foundedby Sharron McCor
 mick\, consists of the development\, production and retail of delicious gu
 ilt free foods which facilitate a huge gap in the market that will in turn
  accommodate many dietary requirements. Their Gluten Free\, Sugar Free\, S
 oya Free and High Protein cheesecakes\, muffins and sauces are all consuma
 ble by: coeliac\, diabetics\, those struggling with obesity\, weight manag
 ement\, food intolerances and those wanting to follow a high protein diet\
 , both pre and post workout. Sharron has also published acookbook within t
 he brand which consists of a wide variety of guilt free\, starters\, mains
 \, sauces\, deserts and sides.\n\nThe company has had significant investme
 nt from\; Invest NI\, to bring these products to market\, as they are uniq
 ue\, in demand\, and currently unavailable anywhere else. (Mintel Research
 ) With Love Recipes have received a number of awards since the launch of t
 he brand for Innovation in Health and Wellness and have received special m
 entions in a number of Business Awards.\n\nMark Houston\n\nThe Houston nam
 e has been synonymous with selling footwear in Derry since 1973\, first es
 tablished by Mark's Grandfather\, Bernard.\n\nThe shop has become a ‘go 
 to’ high end retail destination\, specialising in the retail of high qua
 lity ladies and men’s shoes\, providing a specialist fitting service and
  more recently has a new website.\n\nMark returned to Derry in 2013 and to
 ok over the family business back in 2015 after spending 4 years at Trinity
  College in Dublin and then 6 years with PwC in Belfast.Mark now runs the 
 business with his wife Paula and in May this year got the push needed due 
 to the pandemic to take the business online.\n\n \n\nIt has been an event
 ful and hectic 4 months\, setting up a new website\, trying to run a busin
 ess during the current climate\, never mind having2 very young children at
  home!\n\n 
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