Get More Website Traffic: A Practical Guide to Google, SEO & AI Search

Want more people to find your business online?

Join Brian Miller from Parkfield Collective for a practical and easy-to-follow workshop looking at how you can improve your website’s visibility and attract more visitors.

The session will explain, in simple terms, how search engines such as Google decide which websites to show people, and what you can do to give your own website a better chance of appearing in search results.

With more people now also using AI tools such as ChatGPT and Google’s AI-powered search to find information and recommendations, Brian will look at how businesses can make their website content easier for these tools to understand and find.

You’ll also learn how to carry out a quick health check of your website using commonly available tools, helping you spot technical issues that could be affecting your website traffic, enquiries or sales.

What will you learn?

The workshop will cover:

• Simple ways to help more people find your website through Google
• The basics of SEO and why it matters for your business
• How AI is changing the way people search online
• How to make your website content easier for Google and AI tools to understand
• How to carry out a basic website health check
• Common website issues that could be costing you traffic, enquiries or sales

Who should attend?

This session is suitable for any new or established business that wants to attract more visitors to its website and improve its online visibility.

No specialist knowledge of SEO or AI is required.