Media Interview Skills Training

What Will Be Covered

The Media Interview Skills Training workshop will focus on the fundamental skills necessary for conducting successful media interviews. Topics will include:

• Understanding the media landscape
• Key elements of an effective media interview
• Preparing for an interview
• Techniques for staying on message
• Handling difficult questions
• Practicing live interview scenarios

Aim of Workshop

The primary goal of the Media Interview Skills Training workshop is to equip Chamber members with the essential knowledge and skills to handle media requests and conduct interviews confidently. It is designed specifically for individuals with no prior experience in dealing with the media, providing a foundation for effective communication about their business or organisation.

Who It Will Be of Interest To

The Media Interview Skills Training introductory workshop is particularly beneficial for small-to-medium sized businesses and organizations within the Chamber that lack a dedicated communications or PR department to manage media interactions. It is ideal for business owners, managers, and other key representatives who may find themselves in the position of speaking to the media.

Facilitator

Ciaran Lockhart, Communications Professional
Ciaran Lockhart | LinkedIn

Importance of Media Interview Skills for Small Businesses

Media interview skills are crucial for small businesses as they influence public perception and customer trust. Mastering these skills enhances visibility, credibility, and brand messaging control. Effective media interactions can position a business as an industry expert, attract more customers, and manage crises by maintaining a positive narrative. Professional media engagement builds trust and fosters customer loyalty. Additionally, these skills provide a competitive advantage, enabling small businesses to promote their products or services effectively, even against larger companies with dedicated PR teams. Overall, media interview skills are essential for a small business’s growth and success.

Register today for the Media Interview Skills Training workshop.

See more of Chamber events here: Events – Londonderry Chamber