Checking out these bus ads will be sure to have audience checking in!

DaVincis Hotel Derry recently launched a muti-design Bus Superside campaign across Belfast’s Metro bus fleet with each design showcasing a different aspect of their inviting summer offering!

From Summer Staycation ideas with unbeatable value, to those with the kids, and even four-legged family members, DaVincis Hotel supercharges their campaign with Bus Supersides. This unique bus format offers 4m2 of advertising space and is positioned 15 feet high, helping advertising messages to rise above the streetscape below and drive further standout for DaVincis’ summertime offering.

The modest but impactful campaign reached in excess of 140,000 Belfast adults across its two-week run according to independent audience measurement for Northern Ireland, JNOR.

Following Translink’s recent investment in double deck bus vehicles, there are now over 435 Supersides across Northern Ireland, available in every town and city! This means that Bus Supersides can take your message into the heart of communities in every postcode throughout NI – not just Belfast.

It’s also worth noting that when we journey out to Northern Ireland’s smaller towns and cities, where other outdoor sites are limited and in shorter supply, a Superside’s impact is all the greater and often the biggest thing in town!

For more information on the recent DaVincis Hotel campaign, or bus advertising visit www.global.com/ni or contact Jenny Young at jenny.young@global.com