Londonderry Chamber is pleased to welcome the announcement that Partridge Peartree Promotions has joined Wild Thang Group, bringing together two respected businesses with a combined 68 years of trading history in branded merchandise, promotional products, clothing and print.

Together, both businesses have distributed millions of branded items locally and internationally, supporting some of the most recognised institutions, organisations and brands worldwide. The acquisition strengthens their position as a trusted local and international partner, while retaining the people, relationships and service standards that have defined Partridge Peartree’s success in the North West.

For Partridge Peartree, this marks an important next step in a Derry/Londonderry business story built over almost four decades. From its base in Maydown, the company has earned a strong reputation for first-class service, design capability, in-house production and the ability to source quality, branded products for campaigns, events and organisations of all sizes.

Wild Thang, founded in Liverpool in 1996, has grown from micro-entrepreneurial beginnings into a leading creative branding business with operations across Liverpool, Dublin, New Jersey, and now Derry/Londonderry. Its growth has been driven by many of the same qualities that have long defined Partridge Peartree: reputation, creativity, ethical practice and a clear focus on helping organisations present their brand with confidence. Importantly, this is not a story of replacement, but of continuity and scale. Partridge Peartree will continue to be led by the same people, delivering the same trusted service, while becoming part of a wider creative family with additional capacity, reach and expertise.

The acquisition also reflects a strong alignment of values. Both businesses are rooted in long-term relationships, practical customer service and responsible growth. Sustainability is an important part of that shared outlook, with Wild Thang’s highly coveted B Corp certification, which makes them one of the most sustainable in the industry, complementing Partridge Peartree’s own work on environmental awareness, carbon reduction, and Net Zero-focused activity in the North West.

The story also underlines the continuing power of business networking. The relationship between both companies developed through an in-person industry connection, showing that even in a more digital and AI-enabled economy, trusted relationships and face-to-face engagement remain central to commercial growth.

For Derry Chamber, this is a strong example of indigenous entrepreneurship, ambition and innovation. While the acquisition strengthens Wild Thang’s wider UK, all-island and international footprint, its significance for the North West is clear: a locally based business is taking its next big step, retaining its people and service ethos while gaining access to a larger platform for growth.

John Howarth, Group Global Supply & Contract Director at Wild Thang, added:

“Carl and Marc have built a respected business with an outstanding reputation among clients and suppliers. We are delighted they will continue to support the integration journey. We also recognise Clare Higgins for her leadership, knowledge, and unwavering commitment to the team throughout this process. This partnership is an exciting step forward for everyone involved, and we’re incredibly excited to build on Partridge Peartree’s success together.”

Clare Higgins, Director at Partridge Peartree Promotions, said:

“Like us, our new partners, Wild Thang, are a family-owned business with a passion for excellence in promotional merchandise. Having followed similar journeys in business, we quickly recognised a natural fit in our company cultures. This is more than an acquisition. It is a coming together of minds, shared values, a common ambition for the future with the best truly yet to come.”

This announcement also speaks directly to the Chamber’s wider presidential theme of ‘Driving Regional Delivery for National Impact’. It shows how North West businesses can build on a strong local base, connect to wider markets, and contribute to a more creative, innovative, competitive, and confident regional economy. Derry Chamber congratulates Partridge Peartree Promotions and Wild Thang on this new chapter and looks forward to seeing the partnership support continued growth, collaboration and responsible business across the North West and beyond.