In Your Space Circus reaches into the heart of communities in Derry with multi-format outdoor campaign!

The Derry-based circus school, In Your Space, recently launched their latest campaign with Global. Taking a multi format approach to outdoor advertising that combined bus rears, 6 sheets and phone kiosk advertising all targeted to Derry City, the campaign reached into the heart of the local community by targeting pedestrians in shopping areas, motorists, and road-users.

The campaign was to promote ‘After the Rain’, a special production by globally acclaimed French circus collective ‘Compagnie XY’ which is inspired by the people and communities of Derry in sustaining 25 years of peacebuilding since the Good Friday Agreement.

The mix of outdoor advertising formats delivered great benefits for the free event at Guildhall Square, including driving awareness of the event by reaching audiences at multiple touchpoints on their time spent outside of their homes. Added dwell-time was also achieved through the likes of bus rears and 6 sheets which gave audiences more time to make note of important details.

In Derry alone, Global can offer advertisers a choice from over 500 different bus advertising panels, 50+ phone kiosks and 20 6 sheets. Advertisers can handpick locations and quantities to suit targeting needs and budgets.

For more information on this campaign or outdoor advertising with Global, please visit www.global.com/ni or contact Jenny Young at jenny.young@global.com