The Millennium Forum, home to one of Ireland’s largest theatre stages, recently launched their newest bus advertising campaign across the City for this year’s production, Shrek The Musical, starring Joanne Clifton (Strictly Come Dancing) as Princess Fiona.

Running from 16th – 21st April, and billed as a “A Thrill for theatre lovers of all ages”, The Millennium Forum used the highly visible bus Superside format to target Derry City and reach audiences ahead of the hotly anticipated production.

Proven to drive response and ignite action from audiences by Global’s Thinking Outside the Bus research study, bus advertising is the perfect platform to raise awareness of this brand new show and drive ticket sales.

Whether used to hyper-target selected areas, like The Millennium Forum, or to take your message far and wide across Northern Ireland, bus Supersides can reach every postcode and offer a completely customisable and affordable advertising solution.

For more information on the recent Millennium Forum campaign, or bus advertising visit www.global.com/ni or contact Jenny Young at jenny.young@global.com