Hairspray The Musical is back on tour and to mark its arrival in Derry in 2025, The Millennium Forum is back on bus Supersides to raise awareness and drive ticket sales.

Perfect for Christmas gifting, the feel-good musical arrives at The Millennium Forum on 10th March 2025 and will run until March. 15th.

With a vibrant bus Superside design, creating contrast between Foyle Metro’s iconic red livery, the award-winning musical, which stars Strictly Come Dancing’s Joanne Clifton as the fierce yet fabulous Velma von Tussle, is sure to capture the attention of shoppers and partygoers across the city this December.

Bus advertising is the perfect platform to raise awareness and drive ticket sales and with Supersides proven to drive response and ignite action from audiences by both Global’s Thinking Outside the Bus and All Eyes on Bus research studies.

Whether used to hyper-target selected areas, like Millennium Forum have done with this campaign, or broadcast your brand and message right across Northern Ireland, bus advertising reaches into every postcode, offering a completely customisable and affordable advertising solution.

For more information on this campaign, or bus advertising visit www.global.com/ni or contact Jenny Young at jenny.young@global.com