Waterfoot Hotel are back on bus with a brand-new branding campaign that showcases everything the hotel has on offer from accommodation to dining and events. In addition to advertising on bus Supersides, the campaign is supported by the large format digital billboard screen located on the busy city’s Carlisle Road.

The screen, which boasts over 18.5m2 of high-definition space for the Waterfoot Hotel message, targets major routes and traffic heading into Derry City including the Craigavon Bridge, Foyle Road and Abercorn Road.

Digital billboards play a vital role throughout the purchase funnel, growing brand awareness and even triggering a sales response. In addition to providing a premium platform for brands, other unique benefits include increased flexibility through ease of access and speed to market whilst the creative benefits include delivery of contextual and data-driven messaging.

The campaign strikes a perfect balance between digital and classic bus advertising to reap rewards and benefits that include bus advertising’s ability to drive mass coverage quickly! Global’s research study, “Thinking Outside the Bus”, also proves how bus advertising drives response by igniting action from audiences.

Global is proud to offer a diverse range of outdoor advertising opportunities that includes bus advertising, classic and digital billboards, phone kiosk advertising and 6 sheets. So whether delivering hyper-targeted campaigns in selected areas, like Waterfoot Hotel, or taking campaigns far and wide across Northern Ireland, Global can offer a customisable and affordable advertising solution.

For more information on planning and buying a Derry targeted campaign, please visit www.global.com/ni or contact Jenny Young at jenny.young@global.com